Spotify Set To Project Nigerian Talents
Online music streaming platform, Spotify, is committed to amplifying talents and content creators from Nigeria.
Phiona Okumu, Spotify’s head of music, Sub Saharan Africa, disclosed this on Thursday when the streaming platform hosted celebrities, media, influencers, and fans to celebrate “Lagos’ status as a city of culture-shifters, innovators, and tastemakers”.
Okumu, in a statement, declared that Spotify would continue providing viable platforms for local artistes and creators in the audio space to showcase their creativity, adding that the streaming platform was impressed with the success of Nigerian music based on the platform’s recent findings.
She said the findings showed that Burna Boy, Asake, Davido, Drake, and Wizkid were the top five most streamed artistes by the Gen Z community in Nigeria.
Said Okumu: “We are so proud to be connected with the Nigerian Gen Z community and we remain committed to amplifying the talent coming out of Nigeria by providing a platform for local artistes and creators in the audio space to showcase their creativity.
“Lagos is becoming a global taste maker city and a generation of artistes, powered by online streaming, have got it to this point.
“Thanks in large part to music, the world’s been given a taste of Nigeria, moreso, African creators are giving rise to globalisation of culture through their work and we are so excited to be part of this success story.
“As Lagos is increasingly attaining a global tastemaker city status with creatives who are driving trends in pop culture and music, Spotify is proud to celebrate both this city that has cemented itself as a global powerhouse and the young tastemakers who are setting the agenda”.
